Who We Are

We're a team of travelers, boutique hotel obsessives, and former hospitality operators who got tired of the status quo in hotel booking.

Based in New York, we're backed by Sequoia Capital, Defy Partners, Thayer Ventures, H20 Capital, and more.

Why We're Building This

Our mission is simple: support boutique hotels.

We're doing this by building the single best place to find, book, track, and manage any hotel stay.

Safara gives you the best of both worlds: we curate the world’s best boutique hotels without limiting your ability to book any hotel globally.

Every time you book, you earn Safara credits toward your next stay—one rewards program that works across every hotel, whether it’s a global chain or an independent boutique.

Safara is the only hotel booking app with a business model under the hood that directly supports boutique hotels. Unlike traditional OTAs, we give independent properties the option to eliminate the commissions they hate. You can learn more about this at www.safara360.com.

💛 Team Safara